Here at Bridge, we like to try new tech and innovation before we buy (or on-sell it to you!).
Recently, we reviewed an affordable solution that could help small scale organisations – in this case, an Arts festival – deliver a richer social media mix.
Using TINT, we were able to provide a broader mix of user-generated content to support one of the events at this successful UK dance festival.
Its very straightforward as it takes advantage of these key trends:
- Easy availability of social media APIs
- Access to a scalable, event-specific Cloud-based solution
- Growth in Social Media sharing behaviours
Our goal was to demonstrate, in a live situation, how the Tint solution could provide automated delivery of social media content streamed to multiple screens. Ideally this should help minimise the workload of the one-person marketing team so they could focus on higher-value content and marketing tasks.
Tint works by linking people’s comments and social media shares to an event and then displaying these via a web page(s) and via screens at the venue.
Using Tint is easy but it does require some up-front planning – an agreed content strategy and knowledge of who your most successful social media ambassadors may be.
You select a number of Social Media accounts to follow e.g. Dance Umbrella’s Facebook Page; Dimitris’s Twitter account, a hashtag to capture audience comments plus I created a list in Twitter to capture dance-related accounts e.g. The Place, Dance Tabs
With these channels set-up, you then can edit the display options to create the ideal-looking page. It’s a responsive design so works across all size screens.
And then you can automate or manually moderate the content to ensure that it helps market your event. One nice feature is the ability to link a call to action prompt to selected content. I used this to promote buying tickets and this appeared on Tweets from fans who were raving about the show.
We are still reviewing the numbers (Tint supplies data points) and overall effectiveness of the marketing but this is certainly worth a look if you want to create some impact around an event.